In an interesting way of marketing and promotion, the upcoming BMW G 310 R is going to be featured in a new graphic novel, or comic book, as they’re more popularly known. Named ‘Riders in the Storm’, the novel was announced on Saturday at the Comic Con fair in Stuttgart, Germany, and is scheduled to be published in October 2016, when the bike is also expected to be launched. The company also showcased a real-life G 310 R with graphics from the comic at the event.
Commenting on this new marketing initiative, Dr Ralf Rodepeter, head of marketing and product management, BMW Motorrad, said, “Many of us have been familiar with comics since childhood, and we have seen superheroes and fantasy worlds adapted for the big screen, too. The people behind these stories are equally fascinating. Riccardo Burchielli is a motorcycling enthusiast himself and through him we are able to provide insights into how a comic story comes into being. And of course, we ensure his heroes are equipped with suitable bikes.”
“Riders in the Storm” is created by Croatian author Darko Macan and Italian illustrator Riccardo Burchielli, who has worked for DC Comics and Marvel for more than 15 years. The comic features the character of a policewoman inspired by a real-life German tattoo model, Makani Terror. Her companions are a wolf with exceptional powers, the passionate racing rider Eve, and the rather out-of-the-ordinary street artist Nikki Animah. Then there are the mysterious Black Riders, of course, – they too are inspired by real-life characters. Being a limited edition comic, it will be a really great item for collectors worldwide.
Developed by the Bavarian motor company, the BMW G 310 R will be manufactured in India by our homegrown manufacturer, TVS Motor. It will be the lowest capacity motorcycle in BMW Motorrad’s fleet and will be launched in India as well. The streetfighter motorcycle is powered by a newly-developed 313cc, single-cylinder, liquid-cooled engine which is mated to a six-speed gearbox. The fuel injected motor makes 34PS of power and delivers 28Nm of torque, which is quite decent as compared to the competition. Moreover, the bike gets many premium features like USD front forks, rear monoshock, front and rear disc brakes, wide tyres and ABS (Anti-lock Braking System).