New Delhi: CraftsVilla, an Indian online vendor for ethnic products, has expanded its services to Australia, New Zealand and Middle East countries.

Craftsvilla.com is a marketplace to discover unique Indian products including handmade, vintage, ethnic, organic and natural products from India.

According to reports, the company aims to touch the Rs 100 crore mark in revenue in the year 2016-17.

Indian citizens in Australia have a high demand for products such as the spiritual vessel bowl ‘urli’ and furnishing products like quilts and pillow covers among the other home products.

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Home and furnishing products are expected to be in demand in New Zealand whereas ‘lehengas,’ ‘salwar’ suits, and ‘Kundan’ jewellery are expected demand in the Middle East.

Craftsvilla.com uses a marketplace model to capture the regional variations of India. The company connects local artisans and designers to help them promote their brand.

Recently, designer Archana Kochhar has collaborated with the marketplace to make her debut online for the first time.

The online shopping store for ‘saris’, salwar suits, lehengas, jewellery, home decor and other ethnic Indian products has collaborated with Kochhar for an exclusive range of ethnic wear comprising ‘anarkalis’ and salwar suits.