Fashion site Myntra back at the 'top of your desk'

| Wednesday, May 4, 2016 - 11:08
First Published |
 Fashion site Myntra back at the 'top of your desk'

Drop in traffic leads Myntra to relaunch site

Delhi: The exuberance around going mobile-only for the e-commerce sites finally seems to recede. Although the surge in Indians accessing internet on their mobiles has been prodigious in the past few years, some like the fashion app Myntra have decided to renege on their decision.
In what stands to be a significant development for the e-commerce industry, Myntra is going back to launching its desktop website. The desktop site is likely to be rolled out on June 1, according to the sources.
Having begun its transition from desktop to mobile, in 2015, the company was looking to phase out its web presence gradually over the course of the year. However, the ensuing months witnessed a drop in traffic and sales as consumers did not transition to buying over apps as easily as expected by the company.
According to the Internet and Mobile Association of India (IAMAI), mobile internet users in India grew from 173 million in December 2014 to 213 million by the end of June 2014, and that number is expected to go up to 314 million by 2017.

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