New Delhi: Leading on-demand auto-rickshaw aggregator Jugnoo forays into hyper-local grocery delivery in Chandigarh with the launch of ‘Fatafat’ that will facilitate the residents of Chandigarh to order quality fresh fruits and vegetables at their doorsteps, at affordable mandi rates.
 
Fatafat grocery delivery appropriately demonstrates optimal utilization of resources, with auto-rickshaws as its logistic partners.
 
Commenting on the launch, Founder and CEO Jugnoo, Samar Singla said, “We have always believed in the potential of e-grocery but we wanted to grow to a point where we could meet the demand and supply of this market without hampering our core business of auto-rickshaw aggregation. With this launch, we are taking a step ahead towards our objective of expanding across various verticals of on-demand space.”
 
Jugnoo’s Fatafat service was launched last year in March and continued for about eight months till October. The service initially was meant to deliver custom orders for its users to their homes, from stores within the city.
 
About two lakh users were registered with Fatafat and the company was receiving over 1000 orders in a day across four cities. However, the service was withdrawn temporarily by the company due to lack of adequate supply to cater to demands at that scale.
 
Ensued by that, Jugnoo streamlined it processes and scaled up its business by ten times and ventured into the space once again. However, the company has decided to keep its focus exclusively on fruits and vegetables at the moment. Furthermore, Jugnoo has also acquired SabKuchFresh to augment procurement and logistics functions of fresh fruits and vegetables.