New Delhi: After FSSAI imposed a ban last year on India’s infamous instant noodle brand, Maggi, for its harmful lead content, Maggi on Tuesday recaptured the noodle market by regaining the top spot with 57 per cent share of the market in June.
Maggi was re-launched in the market nine months ago, promising a healthier dossier of lead content for the yellow packet noodles. Maggi now accounts for 57.1% market share of the instant noodles segment.
Nestle’s Maggi witnessed its first staggering climb in December last year when it was re-launched into the market after a five-month ban. Maggi had 10.9 percent of the market share when it made its comeback on November. Within one month, Nestle India registered a climb to 35.2 percent in December.
Maggi suffered a nose dive plunge in its profit last year when FSSAI banned Maggi from all outlets for harmful lead content which may lead to cancer. But after relentless marketing and with consumers expressing dissatisfaction over the ban, Maggi relaunched itself into the market with more vigour and more variety.