New Delhi: The Advertising Standards Council of India (ASCI)’s Consumer Complaint Council (CCC) has upheld complaints against advertisements including Baba Ramdev’s Patanjali, Dant Kanthi, Paytm and Amul. Out of 159 ads, complaints against 98 advertisements have been upheld this year, out of which 39 belong to the education category and 25 to healthcare and personal care products category.

11 ads in the food and beverages, 6 in e-commerce and 17 in other categories have also been upheld.

The report has mentioned defaulting ads from some of the big firms.

Patanjali Ayurveda Ltd has been involved for three misleading advertisements, the first one for its toothpaste brand, the second ad for Patanjali juices and the third ad for the energy bar.

“Most companies (both multinationals and home-grown) mentioned in the June report have, by and large, complied with our regulations. Either they have withdrawn the ad or modified it, or in case of technical claims the company has sought CCC review. Meanwhile we have seen a gradual rise in the complaints from the e-commerce sector in the last three years. Although, most of these companies are not ASCI members they comply with the regulations,” Shweta Purandare, secretary general, ASCI told livemint.