New Delhi: Speaking to NewsX in an exclusive conversation, one of India’s highest selling authors of English fiction, Ashwin Sanghi shared his thoughts with Shashwat Bhandari on how to smartly deal with money and effectively navigate through one’s life and career. 
 
Ashwin has written several best sellers like The Rozabal Line, Chanakya’s Chant, The Krishna Key, The Sialkot Saga and also had a New York Times bestselling crime thriller called Private India together with James Patterson. 
 
Starting off on how Indians are when it comes to money, Ashwin said we have always been a favoured society, as we the people in India have always been concerned about investing our money in real estate, gold or buying a house and a very less percentage of population thinks about investing in equity funds, where we can expect high returns. 
 
Indians are basically concerned about roof over their head but slowly and steadily, the youth in the country is now beginning to start investing in equity rather than blocking their money in fixed investments in a property.  
 
Commenting on challenges faced by Indian writers, Ashwin said that the Indian reader market is more focused on romance, so it becomes very important to target the right market space and for that, knowing your audience is a must. 
 
Sanghi said that there are around 83,000 titles that are published every year in India, but out of those only 2,000-3,000 are available in a particular store. So in a situation like this, one should be firm, decisive to target the type of audience in order to catch the eyeballs.
 
Moreover, readers in India are generally interested in conspiracy theories, romance or mythology, and this becomes more challenging to compete.
 
Putting his views forward on what he feels about how confident Indians are when it comes to read between the lines, the Chanakya’s Chant author believed that it is always better to not to use a style which has more of a complex evolved language. It’s better to keep it simple and understandable.
 
Mentioning that there is a huge market for Hindi Pulp Fiction, he stressed that the market for English fiction is on rise and one should keep it simple to be read by the masses. 
First Published | 3 November 2016 5:13 PM
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