London: Bollywood superstar Shah Rukh Khan revealed his ambitions to direct a film at the 20th anniversary celebrations for Zee TV here. The King Khan, who has shied away from committing himself to a role behind the camera in the past, also praised television as a great medium for storytelling.
“As a filmmaker and producer who would one day like to direct films, I think television is a great medium and an amazing platform,” said Khan, who took time out from shooting for his next film ‘Fan’ in Croatia to attend Zee Network’s gala event in central London on Wednesday night.
“As someone who started on TV with ‘Fauji’, TV remains my first love. I think it would be the nicest step up for me to come back and tell stories on TV. That is the future,” said the star behind the flagship show ‘India Poochega Sabse Shaana Kaun?’ for Zee’s new channel called ‘&TV’.
The new general entertainment channel, which launched in India earlier this year, has been rolled out overseas in the Asia Pacific and Middle East regions. It will hit the airwaves in the UK as a free-to-air channel from April 6 before making its debut in Africa and the US.
“The look and feel of this new channel is far more edgy and contemporary, which will appeal to a broader base of audience. We will also be launching local programming in the UK over the coming months,” said Punit Goenka, managing director and CEO of Zee Entertainment Enterprises Limited.
After its launch in India in 1992, Zee TV came to the UK in March 1995 to cater to the entertainment needs of the South Asian community. It now claims to be the largest media franchise serving the South Asian Diaspora, with 730 million viewers in over 170 countries worldwide.
Zee Network Europe CEO Neeraj Dhingra said: “ZEE TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. Our objective has been to produce innovative, engaging, and creative programming for our viewers and deliver exceptional value.”
“We are constantly striving to reach wider audiences with a desire to entertain through Indian and local content an build a sense of ownership, pride and passion amongst our employees. And this connect with our viewers and employees is what has created a Zee family.”