New Delhi: Deepika Padukone is the latest to join band wagon of Bollywood actresses going international as she has bagged the role and begun shooting of the latest instalment of the 'XXX' franchise opposite Vin Diesel.
Years ago Aishwarya Rai starred in Pink Panther 2, while Priyanka Chopra features in the American TV series 'Quantico' and will also be seen opposite Dwayne Johnson in 'Baywatch'.
While the Indian film industry remains the factory that churns out the most number of movies year after year, the craze for Hollywood continues and the Oscar dream ceases to die.
Is a role in Hollywood the ultimate insignia of success or is it that we have still not learned to take pride in what we do.
Ad guru Prahlad Kakkar believes the development is marvellous. He says actors like Deepika, Priyanka and Aishwarya are the best ambassadors for this country because Indian movies are never made keeping in mind the international audience.
"With the entry of the country's super stars to international films, there will be lot of people open to Indian cinema," said Kakkar.
Seemingly, Bollywood actors don't go for guest appearances or small roles. They go for leading roles like Priyanka has done in 'Quantico'.
"Top stars will get the better role. However, it will also give chance to smallest start to get a bigger one. Hollywood film when compared to Bollywood, it is a massive level of exposure," said Kakkar.
Hollywood is a trend of not just Deepika or other stars in the past, but for the recent actors too.
Author Advaita Kala says these times take him back to the 70s.
"We had model from India in one of the James Bond film that created a buzz then. And of course Kabir Bedi who had his success in Italy but we haven't really had a breakout success in the way that like Salma Hayek did in the 90s from Mexico in mainstream Hollywood. We are still shying away from
seeing that success although our ladies have won international beauty pageant. It is going to be interesting to see the films they have chosen," she said.
"It is a huge diversity in American audience. There is demographic changing like never before. A segment of population that does identifies with a female lead actress who has a different skin tone and also racial dynamic behind. I think these contribute to accessible in mainstream cinema and not being typecast," added Kala.