New Delhi: Hollywood actor Pierce Brosnan on Thursday expressed shock over Pan Bahar’s “unauthorized and deceptive use” of his image in a pan masala ad.
 
“I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” Brosnan said in a magazine interview. 
 
Brosnan said that he had been deceived as his contract details stated that he was to endorse a “breath freshner/tooth whitener”. Bosnan added that he was committed to work towards improving human health. 
 
“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering,” he said.
 
Brosnan’s endorsement of Pan Bahar had resulted in a huge outrage with people unable to fathom that he had promoted a harmful product.