New Delhi: Bollywood stars Ranbir Kapoor and Farhan Akhtar will walk into the small screen space with two separate TV advertising campaigns, guiding viewers towards a wise decision about where and what to shop or eat out.
While Ranbir is a part of campaign by consumer internet platform Askme, Farhan will be seen in an initiative of its online marketplace AskmeBazaar. The comprehensive campaigns were launched on Thursday, a statement said.
Askme’s campaign, titled ‘BAAP of all trends’, is in line with brand ethos of being ahead of the curve. Through this campaign, the company aims to position itself as the one-stop destination that caters to diverse needs of a customer. It also focusses on giving answer to questions like ‘where to go, what to do and what to eat’.
The campaign – ‘One Click Therapy’ – by AskmeBazaar, a company that introduces concept of online retail therapy, aims at driving all the stress away from life.
Manav Sethi, group CMO, Askme, said “both these campaigns are built on consumer insights”.
Using a comprehensive multimedia approach, the initiatives will bring together Askme’s single proposition of ‘One stop destination’ forward.