This is going to be one of the biggest audio launches ever in Indian cinema by the look of things. Director Shankar’ 2.0 starring Superstar Rajinikanth and Akshay Kumar already has a mega budget of Rs 400 crores but now sources say that the audio launch itself will be at a cost of Rs 12 crores in Dubai! Lyca Productions is going all out to ensure that this one of the best events the Indian film industry has ever seen.

The audio launch of the film is set to take place on October 27 in Dubai. It seems three charter flights have been taken to take the entire cast and others from various cities — Mumbai and Chennai — in India to Dubai and back. The event has been in the planning for the last few months and the production team has been working overtime to make sure everything goes smoothly.

2.0 is being touted as one of the costliest films to ever be made in Asia and this means that everything related to the film is also larger than life. Akshay Kumar makes his debut in Tamil films as the villain in 2.0 while Rajinikanth plays Chitti, the robot. This is one of the most ambitious projects in Indian cinema. While Baahubali was a mythological film, this is futuristic and uses some of the best modern technology from Hollywood in its making.

The movie is slated for release on January 25, 2018. The kind of excitement the film has generated ever since it was announced is unimaginable. Akshay Kumar’s look in the film has captured the imagination of people and the audience just can’t wait to watch this flick on the big screen. But for now, it’s the mega audio launch of 2.0 in Dubai that people are looking forward to.

First Published | 10 October 2017 10:57 AM
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