"Beef"- a popular campaigning strategy

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| Wednesday, November 4, 2015 - 14:53
First Published |
“Beef”- a popular campaigning strategy
BIHAR: BJP’s prominent advertisement in a newspaper as a part of its campaigning for Bihar elections has sparked another controversy. 
 
The advertisement shows a woman hugging a cow and attacks Nitish Kumar for keeping mum over “statements on beef” made by his allies. 
 
The commercial also lists comments made by RJD Chief Lalu Prasad Yadav, RJD minister Raghuvansh Pratap Singh and Karnataka CM Siddaramaiah.
 
The poster also read, “Stop vote bank politics and answer whether you agree with the statements of these people?”
 
The poster went viral on Social Media when Delhi CM Arvind Kejriwal posted on Twitter the photo of the advertisement along with the caption, “Have these ads in Bihar been given by BJP’s fringe elements? Or by BJP top brass? 
 
In another tweet, Kejwiral also appealed to people to vote for Nitish Kumar and make him the CM of Bihar.
 
The beef controversy spread across India when a man was lynched in September this year by a mob in the Dadri district of Uttar Pradesh over rumours of him and his family having consumed beef.
 
Since this incident, there have been similar incidents which have resulted in a wave of protests all around the country, the recent being the return of awards by eminent writers, historians and filmmakers.
 
Bihar will be voting tomorrow in the fifth and last phase of its Assembly elections and counting day is on November 8, 2015.
 
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