Baba Ramdev launches Patanjali 'atta' noodles

By
| Monday, November 16, 2015 - 15:00
First Published |
Baba Ramdev's Patanjali launches instant noodles

Baba Ramdev's Patanjali launches instant noodles

New Delhi: Baba Ramdev-promoted Patanjali on Monday formally launched its whole wheat instant noodles, just a week after product leader Nestle's Maggi re-hit the retail shelves after a five-month ban imposed by the food-safety regulator.
 
The "atta" noodle has been priced at Rs.15 for a 70-gram pack.
 
With the launch, Patanjali has entered another major food segment to take on multinational firms -- such as Tropicana's fruit juices, Kellogg's muesli and cornflakes, Mondelez "Cadbury" India's Bournvita -- not to mention well established cosmetics and home grown ayurvedic brands.
 
Last month, Patanjali -- which had a turnover of around Rs.1,200 crore in 2014 with a projection of Rs.2,000 crore this year -- had announced an agreement with the Future Group to sell its noodles through Big Bazaar and Nilgiri's supermarkets across 240 cities. 
 
It also has a similar agreement with Reliance Fresh.
 
 
 
"The profits we make from the sale of our noodles and other products will be used for educating the under-priviledged children," Ramdev told a press conference here, adding that the launch was in line with the idea of introducing healthier products that are made in India.
 
"We are also planning six-seven large production units across India over the next one year. One factory with a capacity of 100-200 tonnes will be set up in the NCR (National Capital Region)," he added.
 
 

 

Download English News App and stay updated with all Latest News.
For News in English, follow us on Google+, Twitter and on Facebook.
 

Add new comment

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.