NEW DELHI: After a massive reaction on different platforms of social media over its call to partner with Airtel for Airtel Zero, e-commerce giant Flipkart has now walked out of the program. The decision from the e-commerce company comes after the increasing protests against net neutrality violation.

In a statement sent via an e-mail, Flipkart mentioned, “We will be walking away from the ongoing discussions with Airtel for their platform Airtel Zero. We will be committing ourselves to the larger cause of net neutrality in India.”

Aiterl Zero, launched last week is an open-marketing platform that lets people access a range of mobile applications for free, with the data charges being paid by the companies owning the application. 

It has drawn a massive anger from its users and experts across India for breaking the principles of net neutrality as the platform offers access to only some applications and is seen as not being equal to all.

Here’s the full e-mailed statement from Flipkart:

“We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the Internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero rating, and we have a deeper understanding of the implications. Based on this, we have decided on the following:

– We will be walking away from the ongoing discussions with Airtel for their platform Airtel Zero.
– We will be committing ourselves to the larger cause of Net Neutrality in India.

– We will be internally discussing over the next few days, the details of actions we will take to support the cause.

– We will be working towards ensuring that the spirit of net neutrality is upheld and applied equally to all companies in India irrespective of the size or the service being offered and there is absolutely no discrimination whatsoever.”