New Delhi: The parliamentary standing committee on Tuesday introduced new rules, where celebrity endorsers will be held accountable for the kind of products they endorse. 
 
The bill that was moved in Parliament, makes the celebrities liable for their actions. The government is mulling over the imposition of a 50 lakh fine or a 5-year jail term as punishment for the celebrity endorsers.  
  
The bill states that any misleading advertisement by an endorser that somehow misleads the consumer in terms of purchase will not only be prosecuted but can also send the celebrity to jail or a fine imposed. The fine can go into the lakhs and the jail term can be a minimum of 2 years.
 
The new stringent law makes it binding on these celebrities to actually go into the details of the product they advertise. It is felt this new law will take care of cases of cross-branding and misleading advertisements.