New Delhi: Yoga guru Baba Ramdev is all set to launch an apparel brand, ‘Paridhaan’, which will include jeans and office wear besides traditional dresses.
In an interview with a leading newspaper, the Yoga sensation of India who himself is the brand ambassador of Patanjali, Ramdev shared his vision of expanding the business globally by launching factories not only in Indian subcontinent and Africa but also in Europe and US.
Ramdev said, “The idea (of the apparel brand) started with some followers asking me for Patanjali yoga wear. Then we thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence to our country from multinationals by promoting indigenous and natural products, we should also be in the garments market.”
With an idea to bring ‘spirituality’ and ‘westernisation’ together Ramdev wants to involve into modernisation. He said, “We will make men’s and women’s wear, not just traditional Indian clothing but also modern wear like jeans for example. Just because I am a baba does not mean we cannot marry modernity with spirituality, we can make, let’s say desi jeans.”
‘Paridhaan’ is speculated to give tough competition to the other clothing brands in the market as his other products.
Ramdev with his friend Acharya Balkrishna launched the Patanjali Enterprise which has launched more than 800 products ranging from herbal toothpastes to noodles to health drinks.