New Delhi: In a move to promote the girl child education , Nestle India has changed the taglines of three of its most-selling brands— Maggi, Nescafe and Kitkat.
Nestle will be changing the packaging of 100 million packs by the end of September, the company said in a press release.
The company’s famous tagline for Maggi has changed from ‘2 minute noodles’ to ‘2 minutes for education’. For Kitkat, it is ‘No break from education’ and Nescafe’s tagline will read as ‘It all starts with education’.
Nestle has clubbed with Mahindra to support ‘Nanhi Kali’, an NGOs that aims at educating the underprivileged girl children across the country. It has also introduced a blue band which carries information about the NGO.
“We are changing the packaging of three of our most iconic brands to sensitize and draw attention to the crucial need for society and citizens to embrace our collective responsibility in ensuring that girls are allowed, given access to and nurtured with the power of education”, Suresh Narayanan, Chairman and Managing Director of Nestle India said.
“Girls with access to education not only improve their own lives but also bring positive changes to their families, communities and economies”, he added.