The Delhi High Court has restrained Patanjali from airing advertisements to promote its ‘Chyawanprash’ till September 26 after rival brand Dabur complained in the court, saying Patanjali commercial disparaged its product.
In an interim order, a bench of acting Chief Justice Gita Mittal and Justice C Hari Shankar restrained Ayurvedic firm Patanjali from airing, telecasting and circulating the said advertisements in any manner till September 26, the next date of hearing.
The bench also issued notice to Patanjali Ayurved Ltd and sought their stand on the plea filed by Dabur India Ltd. On the other hand Dabur has also sought a damage claim of Rs 2.01 crore from Patanjali.
According to Dabur, Patanjali’s trademark and the style of packing in the advertisements is too similar to Dabur’s and any unsuspecting customer can easily be fooled.
Delhi High Court also ordered Patanjali Ayurved to also stop advertising its soap advertisement after Reckitt Benckiser filed a case against Patanjali for downgrading its soap brand Dettol.
A similar complaint was filed by Hindustan Unilever Limited in Bombay High Court for mocking its soap brands Pears and Lifebuoy.
Meanwhile, Madhya Pradesh government has provided 40 acres of land to Yoga Guru Ramdev to setup a Ayurveda food processing unit. The land was given at a rate of Rs 25 lakh per acre accumulating the cost of the land to Rs 10 crore.