With Budget 2015 all set to roll out in couple of days, all eyes are now on Modi’s maiden Union Budget. Expectations are raising high around the likely ”growth-oriented budget”, as promised by the Modi Government. To decode this much-awaited budget, NewsX and India News line up the most extensive programming, presented by SYSKA Led, namely #Mission 10% and Aapka Paisa/ Budget Vishesh, respectively.
Under this umbrella Budget programming, there will be build up shows on Budget, special prime time shows, roundtables with experts to discuss and analyze the likely outcomes of the Budget, and small segments all through the day highlighting the wish lists of common men and their expectations from the Government and the finance minister.
Your Budget, Your Expectations, till 25th Feb would highlight the expectations of the common person from the FM and PM.
Mission 10%, Feb 24th-Feb 25: The budget show on prime time, will debate on issues like Growth, Fiscal deficit, Tax, growth and aspirations of the youth with eminent panel of experts.
From 26th-28th February the prime focus will be on the political and economic implications of the Rail Budget and Union budget including Economic Survey.
Along with representatives from different political parties, the eminent panel of experts on the channel will include Shubhashish Gangopadhyay, Former Advisor to PMO; Vivian Fernandes, Senior Journalist; BB Bhattacharya, Economist; Captain Gopinath, Founder Air Deccan/Industrialist; MK Venu, Senior Journalist; Prashant Kapoor Direct Tax expert, KPMG; and Ashish Gupta – Personal Tax expert, KPMG.
Staring 24th February, the array of special programming on the channel will include:
Ummeed- Small segments, all through the day that will highlight the budget expectations from all strata of the society from housewives to students from industrialists to small vendors.
On 26th Feb, Under the Rail Budget programming, Teri, Meri, Sabki Rail: Pre rail budget special shows which will be a reality check on Indian Railway through the lenses of India News team. There will also be live telecast of Rail budget with Hindi translation from studio followed by live shows/panel discussions on outcome of rail budget.
On 27th Feb, 8pm-10pm- After Economic Survey announcement there will be a 1 hour special show along with a Mega build-up show on Budget.
On 28th Feb, starting 8am, there will be live telecast of budget speech (along with Hindi translation) followed by a debate show from 8-9pm on the budget outcomes.
Enumerating about the channel’s offerings on Budget, Rahul Shivshankar, Editor-in-Chief, NewsX, said “With the promise of Good Governance and the heightened expectations of putting the economy back in track, Budget2015 is expected be a game-changer for the BJP.“Mission 10%” will ensure our viewers get the detailed coverage on Budget 2015, with the best analysis by the best political, economic and financial experts in the country.”
Deepak Chaurasia, Editor-in-Chief, India News, said, “Budgets are usually perceived as complicated. Through our inclusive Budget programming we intend to demystify the outcome of the budget and simplify the nuances around it to help the viewers to understand Budget 2015 better.”
About iTV Network:
iTV Network is India’s fastest growing news network. With two national news channels, four regional news channels, two newspapers and various digital assets, it has a reach of 91 million viewers and readers on a regular basis. NewsX, the National English News Channel of the network, has been a trend setter in the English news genre with its crisp format, direct reportage, pointed debates, trending hash tags and engaging mix of stories. In a short span of time, India News the leading national Hindi News Channel of the network has emerged as a leader in the most competitive genre, winning the trust of the Hindi News viewers. India News UP &Uttarakhand, India News Rajasthan, India News Madhya Pradesh & Chhattisgarh and India News Haryana have further strengthened the channel’s dominance in these Hindi speaking regions. The Sunday Guardian is the finest Sunday Newspaper by the network that is sought after by country’s discerning readers for its engaging content and innovative format. The group also publishes Aaj Samaaj, a popular Hindi newspaper that caters to the informed readers in Delhi National Capital Region and the state of Haryana. With its innovative approach, extensive research and unbiased outlook, it has managed to stand out in the cluttered landscape. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country.