iTV Network appoints MSLGROUP as their PR firm

| Friday, June 19, 2015 - 16:14
First Published |

iTV, India’s fastest growing news network has appointed MSLGROUP as its PR agency, to handle the PR mandate for the entire network. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country. The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has two national news channels- NewsX and India News, four regional news channels- India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers- Sunday Guardian and Aaj Samaj and various digital assets to its portfolio.

Savvy Dilip, Group CMO, iTV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGROUP to be the most effective and credible one. I am hopeful MSLGroup will add value to our brand and help us create brand salience. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”

Jaideep Shergill, ‎Chief Executive Officer, MSLGROUP India, said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with iTV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”

About iTV Network:
iTV Network is India’s fastest growing news network. With two national news channels, four regional news channels, two newspapers and various digital assets, it has a reach of 91 million viewers and readers on a regular basis. NewsX, the National English News Channel of the network, has been a trend setter in the English news genre with its crisp format, direct reportage, pointed debates, trending hash tags and engaging mix of stories. In a short span of time, India News the leading national Hindi News Channel of the network has emerged as a leader in the most competitive genre, winning the trust of the Hindi News viewers. India News UP & Uttarakhand, India News Rajasthan, India News Madhya Pradesh & Chhattisgarh and India News Haryana have further strengthened the channel’s dominance in these Hindi speaking regions. The Sunday Guardian is the finest Sunday Newspaper by the network that is sought after by country’s discerning readers for its engaging content and innovative format. The group also publishes Aaj Samaj, a popular Hindi newspaper that caters to the informed readers in Delhi National Capital Region and the state of Haryana. With its innovative approach, extensive research and unbiased outlook, it has managed to stand out in the cluttered landscape. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country.

About MSL Group:
About MSLGROUP, India
MSLGROUP is India’s No1 strategic communications and engagement company. We are trusted advisors and storytellers for the conversation age to 200+ clients, offering integrated communications services, through five distinct brands: MSLGROUP, 20:20 MSL, MSLGROUP SOCIAL HIVE and MSLGROUP CREATIVE+ and PUBLICIS CONSULTANTS. MSLGROUP in India, combined, includes 10 offices in 8 key cities, 450+ professionals and an activation network reaching an additional 125 Indian cities. Our extensive network, backed by our expertise, covers 8 specialty practice areas. Our thorough understanding of these areas, has translated into a proven track record of helping our clients engage with their audiences, 24x7.

About MSLGROUP in Asia
For 25 years, MSLGROUP has counselled global, regional and local clients in Asia, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, communications and engagement consultancy MSLGROUP has the largest PR, social media and events teams in Greater China (12 offices and 700+ professionals) and India (12 offices and 550+ professionals) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. MSLGROUP in Asia includes 34 owned offices and over 1,500 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Kuala Lumpur, Seoul, Singapore, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. An activation network of colleagues reaches an additional 125 Indian and 100 Chinese cities and a strong affiliate partner network adds another 23 Asian cities to our reach. MSLGROUP in Asia is widely recognized as an industry leader and was awarded PR Agency Network of the Year for two consecutive years in 2012 and 2013 by Campaign Asia, as well as Asia Pacific Consultancy of the Year 2013 by the Holmes Report.
The MSLGROUP teams in Asia have also been recognized as leaders by multiple industry groups, including most recently as The Holmes Report’s China Agency of the Year (2012), PR Agency of the Year by PRCA in India (2011), Marketing Events Asia’s Event Agency of the Year, Silver Award (Luminous Experiential MSLGROUP, 2012), Forbes China’s Innovative China SMEs (Genedigi MSLGROUP, 2012), Taiwan Advertiser Associate’s ‘Agency of the Year in Taiwan (2011). The teams have won more than 50 awards in the last two years.

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MSLGROUP is PublicisGroupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. | Twitter | Facebook | LinkedIn | YouTube | Slideshare | Pinterest

About PublicisGroupe

PublicisGroupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering a full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas, Razorfish, StarcomMediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 53,000 professionals. | Twitter:@PublicisGroupe | Facebook:

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Divya Joshi

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