Brain behind PM Modi’s ‘Chai Pe Charcha’ to join team Nitish Kumar? Will it benefit his JD(U)?

| Friday, May 22, 2015 - 17:02
First Published |

Brain behind PM Modi’s ‘Chai Pe Charcha’ to join team Nitish Kumar? Will it benefit his JD(U)?

PATNA: 37-year-old Prashant Kishor who flew some years ago to be a part of Narendra Modi’s campaign strategy bandwagon is currently in Bihar, the state that goes to elections in coming few months and is not reported to be laying the ground for any fresh and pioneering campaign for Prime Minister Modi. 

Amid reports of Kishor working on a campaign for Bihar Chief Minister Nitish Kumar, whose competition with PM Modi is renowned, he was trending on Twitter today morning.

Soon after Congress leader Mani Shankar Aiyar made a remark on Modi’s past as a tea-seller, Kishor was accredited for launching a globally successful campaign called ‘chai pe charcha’ for Modi last year that turned from a general outreach programme into a recognized activity. It was also much in limelight when US President Barack Obama was in India and he conversed with PM Modi over a ‘cup of tea’.

While Bihar elections pit Nitish Kumar in a direct fight with Modi’s Bharatiya Janata Party (BJP), sources inform that Prashant Kishor who hails from Buxar in Bihar is of belief that Kumar’s prospects are better than BJP’s in the state.

Pavan Kumar of Janata Dal (United), headed by Nitish Kumar talking about the famous marketing strategist said, “We welcome Kishor as and when he joins us. He has shown keenness to work with a leader of the future and stature like Nitish Kumar. He is so well acknowledged in social media that he is an advantage for whoever he works with.”

Soon after the national elections, Modi’s key man, Kishor reportedly took a break for a year to explore options and is yet to meet the PM.

The man in its smart move to popularize PM Modi had set up the Citizens for Accountable Governance which influenced social media to project and popularize Narendra Modi as the look of great governance for the 2012 Gujarat elections and later the national elections.

As a key brain for the Modi campaign, Prashant Kishor had put a team of professionals together who were primarily MBAs and Ivy League and IIT graduates.

Kishor had resigned as a health official in the United Nations to join Modi’s team after meeting him in 2011.

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Brain behind...

A tool is as good as the hand that wields it. A good hand good result and vice versa. Proof the pudding is already known.

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