Bengaluru: Fashion trendsetter Forever 21 will offer a range of apparel, footwear and accessories for women on Myntra app, a subsidiary of leading e-tailer Flipkart, it was announced here on Friday.
“Forever 21 debuts on our platform with its winter collection consisting of colourful prints, printed tops, footwear, sunglasses, bottom wear, lingerie and accessories,” Myntra said in a statement.
Leading e-tailer Flipkart acquired fashion e-tailer Myntra.com more than a year ago in May 2014 for an estimated value of Rs.2,000 crore.
“Launch of marquee brands such as Forever 21 reinforces our leadership position as a major house of brands,” said Prasad Kompalli, head, e-commerce platform of Myntra.
Founded in 1984 and headquartered in Los Angeles, Forever 21 operates 730 stores in 48 nations while online player Myntra has partnership with over 1,700 fashion and lifestyle brands.