New York: Micro-blogging website Twitter has stopped, or significantly reduced, the number of ads it displays, in a bid to ensure its “VIP” users stay engaged with the service.
Playing around with the idea since September, the micro-blogging company has made Twitter an ad-free, or nearly ad-free, experience to a small group of some of its most prominent and active users, Re/Code reported on Tuesday.
Twitter selects the no-ad or low-ad group by a variety of criteria, including the volume and reach of the tweets they generate.
The micro blogging site representative Will Stickney said: “We are constantly looking at constraints and adjustments to optimise which ads are shown and how often.”
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Recently, Twitter was set for a major overhaul under the new CEO of the micro-blogging site, Jack Dorsey to revive the company’s fortune.
The company’s head of engineering Alex Roetter and product chief Kevin Weil are departing, along with Katie Stanton, the company’s high-profile head of media who had informed the company of her intention to quit some time back.