New Delhi: At the felicitation ceremony of the Olympic bronze medallist Sakshi Malik in Haryana where Chief Minister Manohar Lal Khattar conferred a prize of Rs 2.5 crore to the player, the government announced that Sakshi Malik will be the new face of ‘Beti Bachao, Beti Padhao’.

In Tripura, announcement was also made regarding vault finalist Dipa Karmakar’s appointment as the face of ‘Beti Bachao, Beti Padhao’ in the state. Dipa Karmakar has also been appointed as the assistant director of youth affairs in sports ministry.

Indian women athletes’ outstanding performance at the Rio Olympics 2016 have been the fulcrum behind the move to appoint them as the face of the government’s initiative encouraging parents to educate their girl-child.