New Delhi: The Indian Premier League (IPL), which has catapulted itself into one of the most watched league in the country, has a standing value of $4.5 billion, confirmed the Board of Control for Cricket in India (BCCI).
The valuation of the IPL brand was done by the appraisal firm Duff & Phelps.
"According to the Broadcast Audience Research Council of India, the total TV viewership of IPL 2016 calculated by impressions stood at 102 crores. A report by management consultancy firm KPMG puts the total impact of IPL 2015 on the Indian economy at Rs 1,150 crore, more than 0.6 % of the country's GDP," the report states.
With sport broadcasters battling it out for media rights on IPL, it is expected of Sony Pictures Network India (SPNI) and Star Sports to spend more than $4 billion.
According to a recent survey of the latest IPL tournament, a staggering 52% of Indian households with television viewed the tournament, taking the total TV reach to 361 million viewers.