Mumbai: After making the fans go crazy with the video song ‘Champion’, veteran West Indies all-rounder Dwayne Bravo and his team mate Chris Gayle are back again to recreate the same magic.
Whereas the original version of ‘Champion’ featured only Bravo, the Hinglish version of the song features Gayle along with Bravo.
The popular condom brand, Skore Condoms has roped in Chris and Bravo for this music video. And the song Champion has been rehashed, replacing the lyrics with catchy Hindi, for promotions. Also, the song has been amped with ‘tabla’ beats to provide a desi touch so that it speaks more to the Indian audience. Although the song can be a good promotional tactics but as far as promotion for safe sex goes… the song almost makes no sense.
WATCH the video here:
Vishal Vyas, Head of Marketing, Skore Condoms said,” The new rendition of `Champion` song, in line with Skore`s young brand imagery, is path-breaking as marketing content. With this song, we hope to start a larger conversation around the brand and condom use.”
The video that was released three days back has garnered more than 2 lakh views.
First Published | 24 October 2016 11:29 PM
Web Title: Skore Condom Anthem: Bravo and Gayle promote safe sex in Champion’s Hinglish version
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