Sub-Rs. 10,000 Smartphones Contributing 75 Pct Of Sales: Lenovo

| Thursday, April 9, 2015 - 14:42
First Published |

Sub-Rs. 10,000 Smartphones Contributing 75 Pct Of Sales: Lenovo

BENGALURU: Chinese tech major Lenovo on Tuesday at the A7000 launch said almost three-fourth of its smartphone sales in India come from devices priced below Rs.10,000.

The company offers smartphones priced in the range of Rs.4,000 to Rs.35,000.

"The industry itself sees about 75 percent of the sales coming from smartphones priced under Rs.10,000 and we have more or less a similar split," Lenovo India Director Smartphones Sudhin Mathur told PTI.

The company started as a premium player but now have devices across entry-level, mid-level and premium segments, he added.

In October-December 2014 quarter, Korean giant Samsung maintained its leadership in India with 22 percent market share, followed by homegrown vendors, Micromax, Intex and Lava and Chinese smartphone maker Xiaomi with 4 percent share, according to research firm IDC.

Lenovo launched thier A7000 smartphone in India, featuring Dolby Atmos audio technology, priced at Rs.8,999. The 4G-enabled handset will be available on Flipkart.

Mathur said about company sold about 300,000 units of A6000, predecessor to A7000, since its launch.

The A7000 is the successor to the company's popular 4G/ LTE budget offering, the Lenovo A6000, and features upgraded specifications as well as a larger display - pegging it as a multimedia device.

The Lenovo A7000 supports dual-SIM while running Android 5.0 Lollipop with Vibe UI running on top. It features a 5.5-inch HD IPS display and packs an octa-core 1.5GHz processor with 2GB of RAM.

The A7000 features an 8-megapixel autofocus rear camera with LED flash and a 5-megapixel front facing camera. Internal storage on the handset is 8GB, which is expandable via microSD card. Connectivity options on the smartphone include 4G/ LTE, Wi-Fi, GPS/ A-GPS, Bluetooth, and Micro-USB, just like its predecessor.

The Lenovo A7000 is backed by a 2900mAh battery, measures 152.6x76.2x7.99mm and weighs 140 grams.

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