Mumbai:  Tata Industries incubated business venture Tata Unistore, on Tuesday announced the launch of its e-commerce platform, ‘Tata CLiQ’.
“Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click. The ‘Q’ in the logo represents a magnifying glass—a visual representation of the brand’s focus on curating only the best brands and products,” said Ashutosh Pandey, (CEO), Tata CLiQ.
It will open to consumers on 27 May across its website, mobile site and mobile apps (Android and iOS), the company said in a statement. At launch, Tata CLiQ will offer consumers apparel, electronics and footwear products. Over the next few months, it plans to expand by adding more categories, brands and features.
Nirmalya Kumar, member of the group executive council at Tata Sons Ltd said that their e-commerce website will sell both Tata and non-Tata brands across lifestyle, including electronics and other segments.
Tata Consultancy Services Ltd (TCS) will build the backbone for the venture. The group has signed up with 80 brands, which will be offered on its website as well as through omni-channel options.
An analyst at a consulting firm who declined to be identified said, “the more, the merrier,” of large firms entering the e-tail sector in India. There is enough scope for everyone as the market is still very much untapped, he said pointing out that the entry of the Tata Group will not nibble into other’s share but only expand the market.

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