Mumbai: The Tata group on Friday launched an e-commerce portal,, the first-of-its-kind multi-brand PHYGITAL e-commerce marketplace. It will seamlessly blend online and in-store shopping experience for discerning customers.

Group Chairman Cyrus P Mistry inaugurated the PHYGITAL- PHYsical (in-store) and diGITAL shopping experience platform by ordering online at and picking up his order at the Westside store at Kala Ghoda, Mumbai.

“, a first-of-its-kind phygital e-commerce marketplace brings to India a smart combination of the reassurance and in-store experience of a large on-ground network with the convenience of online shopping, bringing the best of both worlds together,” he said. offers a wide and well-curated range of top brands across the apparel, electronics and footwear categories, including many brands that are exclusive. It also offers a host of international fashion and luxury labels, offering products that are not easily accessible online.

The group said its partnership and curation process makes every product on Tata CLiQ a C.A.M.E.L. (that’s Certified Authentic Merchandise Everybody Loves).

The platform has innovative services such as click online and PIQ-up at store, return to store and ship from store through a large on-ground store network of partner brands. services will be available in the launch phase in 6856 pincodes across 689 cities and towns and 23 states and two Union Territories.

CEO,, Ashutosh Pandey said will plug the need gaps across instore and online shopping with its unique phygital services and Certified Authentic Merchandise that invokes consumer trust and builds loyalty.

The PHYGITAL experience will be available with Westside, Croma, Killer, Jack & Jones, Vero Moda, Only, Metro and Mochi, collectively over 500 stores.


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