Indian snack-manufacturer Haldiram’s has become the biggest snack-maker in the country, surpassing food giants like Nestle Maggi and Hindustan Uniliver.

With an annual turnover of Rs 4,000 cr, Haldiram’s saw a 13% revenue growth in the financial year 2016, pacing ahead of international food brands like Nestle Maggi, Domino’s Pizza and McDonald’s, reported Economic Times.

Kamal Agarwal, a founding-family member of the indigenous snacks manufacturer has attributed the growth to strict quality control and new in-house products. “We also understand Indian palate well and that comes handy while launching new products,” Agarwal said.

Haldiram’s is now a business worth Rs 5,000 cr. It had started off as a small shop in Bikaner in the 1937 and since then has expanded to become a household name across the country.