Mumbai: Superstar Rajinikanth’s Kabali music album generated a whopping 3 million streams on Saavn, a popular music streaming app, and the number is only increasing every minute. With this, Kabali has become the highest streamed Tamil album in its month of release.
 
The Kabali mania has gripped the world beyond comprehension.  The album, composed by Santhosh Narayanan, has seen an overwhelming response from Saavn listeners across the globe showing repetitive listening patterns, hence transcending social and cultural barriers.
 
‘Neruppu Da’ song from Kabali has been extremely well received by listeners and continues its trail blazer to be the number one song on Saavn’s weekly Tamil Top 15 countdown.
 
“Tamil is one of the most streamed regional languages on Saavn and Kabali’s success reaffirms that, apart from Hindi and English international, Indian regional language music continues to be popular on Saavn globally,” Paramdeep Singh, Co-Founder and Executive Chairman of Saavn said. “The Kabali album is all set to enter the Top 10 streamed Tamil albums of all time on Saavn soon. It is clearly one of the most talked about regional albums of the year thus far.”