New Delhi: Bollywood diva Deepika Padukone has been roped in as the new brand ambassador for airline company Vistara.
A multimedia brand campaign with a TV commercial (TVC) for the airline will be kicked off on Monday. Vistara is a joint venture between Tata and Singapore Airlines.
The basic concept of the TVC revolves around how Deepika Padukone feels when she flies with Vistara.
In a statement issued by the airlines, Deepika said, “It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. Vistara actually makes me look forward to flying again, like I did when I was a child and every flight was a wonder.”
Deepika Padukone is the highest paid female brand ambassador; she is the brand ambassador of brands like, Coca-Cola, Axis Bank, Kellogg’s, Vogue, Tissot, Van Heusen, Tanishq and Nike.
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