This year, 100 Pipers ‘Play for a Cause is going to be bigger and better with The Dire Straits Experience, the British rock band, performing live for the first time in India. Through this initiative, the band will support the cause to provide sustainable drinking water to villagers in Rajasthan.
They will perform in Gurugram and Bengaluru on March 17 and 19 respectively.
This formidable event in India will feature original Dire Straits bandmates Chris White (sax, flute, percussion, vocals) and Chris Whitten (drums) supported in the lead by Terence Reis (lead vocals and guitar), with whom they will revive the Dire Straits repertoire.
They will play some of their greatest hits including “Money for Nothing”, “Walk of Life”, “Brothers in Arms”, “Sultans of Swing”, “Romeo and Juliet”, “Tunnel of Love” and more.
“India has always been on our list and we are very excited to play in India. Our two city tours in India, in Gurgaon (Gurugram) and Bangalore (Bengaluru), is to support the 100 Pipers ‘Play for a cause’ Initiative to provide water to villages in Rajasthan,” Chris White said in a statement.
“The power of music is incredible and it brings together people across nations and cultures. We are happy to become a part of this great event which is bringing music and artists together to make a difference to society,” he added.
Jagbir Singh Sidhu, Vice President, Marketing at Pernod Ricard India said that “100 Pipers Play for a Cause has been committed to making a difference to society.”
“The last couple of years we have partnered with more than 400 leading artists across India and the world, supporting the affected in the Kashmir flood, Nepal earthquake, cyclones and also adopting social causes like poverty by providing sustenance support to the underprivileged.
“This time we have planned to help the villages in Rajasthan. We are very proud of Dire Straits Experience and thankful to them in partnering with us to help the cause and “Be Remembered for Good,” he said.
A part of the proceeds from ticket sales from the concerts will go towards the construction of water conservation structures in the target area which will help six-seven villages in Rajasthan and directly impact beneficiaries in these villages to provide better quality of water for drinking, sanitation, irrigation and livestock.
In order to ensure seamless execution of this, 100 Pipers “Play for a Cause” has partnered with Advit Foundation, an NGO working towards Environmental Resource Conservation and Livelihood Enhancement.