Neeraj Chopra becomes ‘Friendship Ambassador’ of Switzerland

11 November, 2022 | Pranay Lad

Friendship Ambassador Top News

Neeraj Chopra, Olympic gold medalist, has been named the "Friendship Ambassador" by Switzerland Tourism.

In his new position, the gifted Indian sports celebrity will introduce and advertise to Indian tourists Switzerland’s thrilling, active, and breathtaking outdoors. Chopra frequently visits Switzerland for competitions and training sessions, but this time, after his season finished, India’s newest sports hero spent his days unwinding there while still doing what he loves most—getting his heart rate up! Interlaken, Zermatt, and Geneva were a some of Chopra’s favourite places to go.

As Switzerland Tourism’s ‘Friendship Ambassador’, Chopra will share his experiences in the country to showcase it as the ideal destination for outdoors and the best destination for hiking, biking, soft and extreme adventure and of course snow sports, for everyone be it beginners or seasoned pros.


“Switzerland is my favourite international holiday destination! It’s so beautiful everywhere you look! It was great spending time exploring the country after the season. I also wanted to show this country to my friends and family. It was the best place to relax after a hectic season for me. You feel refreshed anywhere in the country whether you are out in the mountains or even just strolling in the city! I But what got me excited was chance to experience the adventurous side of the country with my closest friends. I was thrilled to show them Interlaken and Zermatt which are well known for their adventure activities but also that it’s possible to enjoy the outdoors in Geneva which is Switzerland’s second-largest city. We tried everything from canyon swing to river rafting to paragliding and skydiving amongst other activities. And of course, it helps to know that Switzerland is the safest place for all sorts of adventure sports!” expressed Chopra.


“India is a very important long-haul market for us! And it’s great to have a friendship ambassador from India representing Switzerland. Neeraj is an Indian icon and a very outdoorsy person, and he will be the perfect person to showcase the sporty and outdoor side of Switzerland as well as allow us to promote lesser-known sides of the country. We look forward to working towards a successful campaign with him,” said Misha Gambetta, Director -India, Switzerland Tourism.