New Delhi: The struggle of the childless parents of having their own child is soon to find a happy ending. An Indian-origin doctor, working in a United Kingdom (UK) sperm bank, launched a new mobile app for women to narrow down on the potential surrogate father of her child.

The founder, Dr Kamal Ahuja who is the scientific director of the London Sperm Bank, believes that the app ‘Order a Daddy’ is first of its kind in the world.

While describing the app, Dr Ahuja, told a leading daily, “You make all the transactions online, like you do anything else these days. This allows a woman who wants to get a sperm donor to gain control in the privacy of her own home and to choose and decide in her own time. We think this is the first-of-its-kind in the world.”

The app, London Sperm Bank Donors, which is making headlines all over the world, is being dubbed as ‘Order a Daddy’.

The application helps the users to create a wish list which informs them when their donor of choice will be available.

It comes at a hefty price though—in order to get a sample, the users will need to shed around £950 (Rs 82,263.61) through the app, before it is sent to the fertility clinic.

Even though the app justifies all the legal requirements and meets the In Vitro Fertilization (IVF) regulator’s requirements, it is being criticised by a section of society for devaluing parenthood.