Narottam Mishra, the home minister for the state of Madhya Pradesh, advised Bollywood actor Aamir Khan to avoid appearing in commercials and performing acts that would offend religious people.
Mishra made the remarks in response to backlash on social media against a bank advertising with actor Khan and actress Kiara Advani.
Aamir Khan should create commercials that adhere to Indian traditions and practises, according to the home minister of Madhya Pradesh.
The “Laal Singh Chaddha” actor and Kiara Advani are featured in a commercial where they are seen returning from their wedding as a newlywed couple and talking about how neither of them cried at the “bidaai.”
In contrast to the custom for brides, Aamir Khan is seen entering the bride’s home first in the advertisement.
“Following a complaint, I saw the actor Aamir Khan’s advertisement for a private bank. I want him to create these advertisements while keeping in mind the traditions and customs of India.”
“It is not appropriate in my opinion. Such information about Aamir Khan, Indian tradition, customs, and deities is constantly being released. Such actions insult a particular religion’s sentiments. I think he’s not supposed to damage people’s feelings,” the MP home minister remarked.
Mishra, criticising Khan, claimed that such advertisements offend a specific religion’s sensibilities.
Aamir Khan’s Laal Singh Chaddha previously came under boycott pressure following the actor’s statement in an interview that his then-wife Kiran Rao had talked to him about leaving India because of the unstable security situation there.
Even “The Kashmir Files” director Vivek Agnihotri, criticised the commercial and took it to twitter “I just fail to comprehend since when Banks have become responsible for changing social & religious norms,” Vivek Agnihotri wrote in response to the advertisement on Twitter. I believe that @aubankindia should engage in activism by reforming the broken financial system. Hindus are trolling, Aisi bakwaas karte hain fir kehte hain (they do nonsense like these and then say Hindus are trolling). Idiots.”
