On International Women’s Day, brands ranging from airlines to fashion network providers and watch makers, have come out with special campaigns and initiatives to honour womanhood.
Titan Raga, which has always supported women related issues, this time around has come out with a campaign which talks about discouraging gender bias at work. Air India has announced its longest flight which will be operated by an all-women crew from New Delhi to San Francisco to celebrate woman power. Network providers like Vodafone India are also running contests on social media to celebrate the day.
On 6th March, Air India announced that its flight from New Delhi to San Francisco will be operated by an all-women crew. Air India also ran newspaper ads on Sunday claiming that it would operate 22 flights with all-women crews on March 8 to celebrate Women’s Day.
Titan Raga, came out with campaigns in the past supporting women empowerment. This time it has introduced a new campaign titled ‘BreakTheBias’, which highlights the issue of gender bias at work. The film leaves the audience with a very strong message – ‘’Change the way you look at a woman’s success. She is unstoppable now.’
Tata Housing and SBI:
Tata Housing and State Bank of India have coined a scheme together on the occasion of International Women’s Day. According to reports, Tata Housing will allow its women customers to pay only 20% of the agreement value while the balance can be paid on taking possession of the property. On its part, SBI will be offering home loans to its women customers at a special interest rate of 9.5% per annum under the ‘SBI Her Ghar scheme’ as part of the International Women’s.
On the occasion of Women’s Day, Vodafone India is running a special offer by inviting women to any of the stores and avail their favourite Value Added Service free for a month. On social media, they have been promoting it with #PowerToWomen.
In order to promote Moto India’s new phone MotoX Force, the brand has been engaging with women audience on social media with the hashtag #IAmShatterproof. They have invited women to share their story and show the world their #IAmShatterproof spirit. On social media, they have started sharing inspirational stories of wrestler Divya Sain, comedian Neeti Palta and boxer Sarita Devi to showcase the indomitable spirit of women.