New Delhi: Prime Minister Narendra Modi’s badge of popularity has another star added to it. India’s Prime Minister, who is well-known around the globe, will now officially be the face of the ‘Incredible India’ campaign, organised by the Union Culture and Tourism Ministry.
The ad film which will be shot under the campaign would have PM Modi talking about the uniqueness and diversity of the various places in India.
As per reports, Amitabh Bachchan, Priyanka Chopra were also among the other faces who were being considered for the Incredible India campaign.
Union Culture and Tourism Minister Mahesh Sharma had hinted earlier that the “best face” for the campaign was Modi but nothing was announced then. Now the Ministry has gone ahead and makde it official and PM Modi’s name has been sealed for the campaign.
The search for a face for the Incredible India campaign started in November last year when its former ambassador Indian actor Aamir Khan received flak for his “leaving India” comment.
Since then, the names of big stars such as Amitabh Bachchan and Priyanka Chopra were considered too, but the ‘star of the stars’, Narendra Modi won the race.