New Delhi: Yoga Guru and entrepreneur Ramdev recently announced that his Patanjali brand will soon launch an apparel brand, ‘Paridhaan’, which will include jeans and office wear besides traditional dresses.  
In an interview with a leading newspaper, the Yoga sensation of India who himself is the brand ambassador of Patanjali, Ramdev shared his vision of expanding the business globally by launching factories not only in Indian subcontinent and Africa but also in Europe and US. 
Ramdev said, “The idea (of the apparel brand) started with some followers asking me for Patanjali yoga wear. Then we thought ‘why not a whole range of dresses – Paridhaan – for everyone’? If we are fighting to bring economic independence to our country from multinationals by promoting indigenous and natural products, we should also be in the garments market.”
Ramdev with his friend Acharya Balkrishna launched the Patanjali Enterprise which has launched more than 800 products ranging from herbal toothpastes to noodles to health drinks.
As soon as the announcement was made Twitterati reacted to Ramdev’s new venture with hilarious tweets.
Here are a few of them: