New Delhi: A Surya Prakash, Chairperson of Prasar Bharati on Friday launched a multi media website and mobile application for All India Radio’s Balochi service to reach out to masses who speak the language across the world.

After lauching the website and mobile application the Chairperson said, “Its a good time for this service.”

Ahead of the launch an official said, “This technological up gradation will not only provide improved reception quality to the listeners in Afghanistan-Pakistan region, the original target of the service, but would also expand the reach of the service to Baloch Diaspora spread in different countries.”

The move to start the Balochi service comes in the backdrop of Prime Minister Narendra Modi’s speech in which he had raised the issue of Pakistani atrocities on people of Balochistan.