Union Agriculture Minister Radha Mohan Singh on Thursday launched National Dairy Development Board’s (NDDB) quality logo, which will signify safe and quality milk and milk products from dairy cooperatives.
“This reinforces the consumers’ recognition that the quality mark is synonymous with good quality,” a release quoted him as saying.
“NDDB’s quality mark will provide dairy cooperatives and producer institutions the much-needed brand identity and a competitive edge. This will also contribute to building consumer confidence in dairy cooperative brands,” the minister said.
He further said that the initiative was aimed at bringing about process improvement in the entire value chain from producer to the consumers to ensure availability of quality milk and milk products.
“This initiative does not propose any new, additional system for food safety and quality management but lays down the processes required for ensuring quality and safety,” he said.
NDDB has received 55 applications from cooperatives across the country since the roll out of the initiative in January 2016.
Award of quality mark would be valid for three years subject to maintenance of quality, food safety standards and compliance with the terms and conditions of the agreement, the minister added.