Be it Olympics, Bollywood, politics or cricket, it wouldn’t be wrong to say that one can be abreast of the latest developments by just following the ads of the polka-dotted mischievous Amul girl. Unfortunately, the young girl was seen weeping in the latest advertisement released on April 18, 2018. A much-loved icon of modern India was crying over the atrocities being committed against the second wheel of the society in our country — women. Comprised of the clever wordplay, the caption on the advertisement read ‘Zara Aankhon mein bharlo paani…’

Interestingly, this caption is also a plea to all those who cannot see beyond politics and communal colours to acknowledge the wretchedness of the rapes that have recently occurred in the country in Unnao and Kathua. The illustration which condemns atrocities against women in India has gone viral on social media and has raised serious questions about the state of women’s safety in India.  After seeing the heartbreaking picture, people took to Twitter to vent their anger over the Kathua and Unnao rape cases and the injustice being meted out to women in the country. With a heavy heart, we are listing the top 5 tweets on the illustration:


People from different walks of life took to the streets across the country a couple of days back to hold protests against the horrendous incidents taking place in the nation. Interestingly, several B-town actors, including Rajkummar Rao, Twinkle Khanna and Kalki Koechlin also joined the protests in Mumbai, demanding justice for the victims in the cases.

This is not the first time that this adorable little girl has shed tears over the major issues of the country. Earlier in 2012, Amul paid a heart-touching tribute to the father of the white revolution, Dr Verghese Kurien, by illustrating the girl weeping in the advertisement. Notably, Kurien transformed India from being a milk-deficient country to the world’s largest milk producer.

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