Indian Yoga guru Ramdev on Thursday announced that his business venture Patanjali Ayurved will be entering the dairy segment. The following announcement came in after Patanjali targeted the sales worth Rs 1,000 crore in the first two fiscal years from the dairy segment only. On September 13, Ramdev launched its own brand of milk and other dairy products. Reports suggest that Patanjali will be selling the milk at least Rs 2 cheaper from other brands. Launching the Patanjali dairy product range in New Delhi, Ramdev milked a cow while announcing Patanjali’s milk products — cow milk, curd, flavoured milk, buttermilk and cheese.
A few of the product launched include milk, curd, paneer and buttermilk. While launching the dairy segment, Baba Ramdev said that the Patanjali dairy products are especially for the people habiting in Delhi-NCR area.
Addressing the event, Ramdev said that Patanjali will soon be launching the tetra pack of milk. he added that these tetra packs will solve the milk problem faced by the people across the country.
The press release by Patanjali stated that on the first day of its trial run, they managed to procure over 4 lakh litres of cow milk in just one day. It added that Patanjali has set up affiliations with over 56,000 retailers and vendors in order to make sure that their dairy products are easily available to the customers.
Apart from making a mark in the dairy segment, Patanjali also plans to sell packaged drinking water — Divya Jal — in different packages, from 250ml to 20 litres.