iTV Network, the fastest growing news network launches a mega brand campaign for the first time since its inception covering all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications-The Sunday Guardian and Aaj Samaj. Starting March 16th, Monday iTV Network will also reveal a fresh look.
Themed as ‘Connecting Dots…’, this new brand campaign will replicate the channel’s vision and editorial ethos. Every dot has a story. They are often the links to the bigger patterns of the universe and life. But these are often so tiny that we miss it literally and metaphorically. iTV Network will find the invisible and connect them with what is known and discover what is still a possibility.
Speaking on the launch of this campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network’s philosophy to the next level.”
Savvy Dilip, Group CMO, iTV Network, said, “We are confident that this new look of the network complemented by this brand campaign will be highly appreciated and bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360 degree marketing campaign.”
About iTV Network:
iTV Network is India’s fastest growing news network. With two national news channels, four regional news channels, two newspapers and various digital assets, it has a reach of 91 million viewers and readers on a regular basis. NewsX, the National English News Channel of the network, has been a trend setter in the English news genre with its crisp format, direct reportage, pointed debates, trending hash tags and engaging mix of stories. In a short span of time, India News the leading national Hindi News Channel of the network has emerged as a leader in the most competitive genre, winning the trust of the Hindi News viewers. India News UP & Uttarakhand, India News Rajasthan, India News Madhya Pradesh & Chhattisgarh and India News Haryana have further strengthened the channel’s dominance in these Hindi speaking regions. The Sunday Guardian is the finest Sunday Newspaper by the network that is sought after by country’s discerning readers for its engaging content and innovative format. The group also publishes Aaj Samaj, a popular Hindi newspaper that caters to the informed readers in Delhi National Capital Region and the state of Haryana. With its innovative approach, extensive research and unbiased outlook, it has managed to stand out in the cluttered landscape. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country.