iTV Network joins hands with Wisden India for the World Cup 2015. This unique association will enrich the World Cup programming content of the iTV channels and make the World cup stories stand out from the rest. Coupled with robust analysis and technology enabled tools ‘War of The Worlds’ on NewsX and ‘India Mange Worldcup’ on India News is all set to decode the ICC World cup and redefine the cricket viewing experience for the viewers.
To create a buzz around this partnership, NewsX and India News in association with Wisden India also ran a 10-day long online contest called ‘Man vs Machine’. Every day, a question was asked around the World Cup matches held in the past.
The channels have also roped in the richest panel of guests with former players and coaches like Vinod Kambli, Nayen Mongia, Anshuman Gaikwad, Ayaz Memon, Rajkumar Sharma, Dinesh Lad, Deepak Sharma, Madan Sharma, Sanjay Rastogi, Shrawan Kumar and Reetinder Singh Sodhi.
Speaking on this partnership, Rahul Shivshankar, Editor-in-Chief, NewsX said, “We are glad to associate with Wisden India for the World Cup 2015 coverage. This partnership is set to leverage our programming and further add to the legacy of our unmatched programming. As we line up the most comprehensive World Cup coverage on our channel I am hopeful that NewsX will be a one-stop destination for the cricket lovers.”
Deepak Chaurasia, Editor-in-chief, India News said, “Big event like World Cup calls for a grand coverage. At India News, we are all geared up to get the viewers the best. We will ensure our coverage on the World Cup 2015 will be an absolute treat for the cricket enthusiasts. Wisden India with its vast expertise will definitely add value and precision to our programming and give the viewers a rare insight to the game.”
Watch ‘India Mange Worldcup’, everyday @ 6.30PM on India News and ‘War of The Worlds’, starting 11th February @ 6.30PM, only on NewsX.
About iTV Network:
iTV Network is India’s fastest growing news network. With two national news channels, four regional news channels, two newspapers and various digital assets, it has a reach of 91 million viewers and readers on a regular basis. NewsX, the National English News Channel of the network, has been a trend setter in the English news genre with its crisp format, direct reportage, pointed debates, trending hash tags and engaging mix of stories. In a short span of time, India News the leading national Hindi News Channel of the network has emerged as a leader in the most competitive genre, winning the trust of the Hindi News viewers. India News UP & Uttarakhand, India News Rajasthan, India News Madhya Pradesh & Chhattisgarh and India News Haryana have further strengthened the channel’s dominance in these Hindi speaking regions. The Sunday Guardian is the finest Sunday Newspaper by the network that is sought after by country’s discerning readers for its engaging content and innovative format. The group also publishes Aaj Samaj, a popular Hindi newspaper that caters to the informed readers in Delhi National Capital Region and the state of Haryana. With its innovative approach, extensive research and unbiased outlook, it has managed to stand out in the cluttered landscape. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country.