New Year couldn’t be likely to begin on a better note for the tourist industry of Kashmir. This world-famous ski resort was completely sold out Saturday as scores of tourists from far and near thronged the place to start celebrations on New Year’s Eve on Sunday. “It is a great omen for the tourist industry of the state. Gulmarg is completely sold out as hundreds of tourists have arrived here to welcome 2018. “All hotels and tourist huts are occupied as more arrivals are expected tomorrow as well. We have domestic tourists as well as foreigners from Thailand, Malaysia, and some other countries.”
“Not only Gulmarg, all high-end hotels and those in the middle-class range are completely booked in Srinagar city. Pahalgam tourist resort also has appreciable presence of tourists these days,” state Director, Tourism, Mehmood Shah told IANS. He said that aggressive and realistic tourist wooing campaigns through social media by the Tourist Department and other stakeholders have started paying dividends now. “What is encouraging is that domestic tourists from south India are now looking at Kashmir as a holiday and honeymoon destination. Hopefully, we will be having a wonderful tourist season this winter and during the coming spring and summer months,” Shah said.
2017 had not begun on a good note for the local tourist industry. A lesser number of tourists came to Kashmir during this year, but the sudden boom noticed around the New Year’s Eve, signifies that 2018 will be a welcome year. “We had very little occupancy during peak tourist periods in 2017, but given the number of tourist arrivals towards the year end, we are hopeful of a great season ahead”, said Altaf Ahmad, manager of Hilltop Hotel here. Managers at the high-end Khybir Resort also expressed satisfaction at the tourist arrivals around the year-end.
Even when the temperature outside is around minus six degrees Celsius, Gulmarg is abuzz with life. Taxi operators, ponywallahs and others directly or indirectly associated with the tourist industry in Gulmarg hope the tempo sustains and 2018 proves to be a blessing for the tourist industry. “It is just like the old times in Gulmarg. I cannot fully express my joy when I se the numbers of tourists here today,” said Abdul Gaffar, a pony owner here. Hoteliers in Srinagar especially those around the Dal Lake are busy attending to their guests. “It is great to see guests arrive in such numbers at this time of the year,” said a hotelier in the Boulevard Road area on the banks of the lake.