Vivo, the Chinese manufacturer that recently entered the Indian cellular market, has launched Vivo V1 Max for the Indian market. V1 Max looks a lot like the Vivo X5 Max, which was Vivo’s flagship smartphone.
Though the market is dominated by the likes of Samsung, Apple, Motorola and LG, Vivo as a brand should be able to hold itself in the mid-range segment.(Also Read: Vivo X5Pro: Unboxing and Hands-on review)
After using Vivo V1 Max for a couple of days, here are a few observations:
Vivo V1 Max
With V1 Max you get a standard charger and a detachable USB cable, back cover, standard earphones, which are not so impressive on usage. Packaging is something you expect of a mid-range smartphone, and out of the box it is powered by Android 5.0.2.
Vivo V1 Max
When it comes to looks, Vivo has been smart in providing a brushed aluminium body that enhances the look of the phone. Although the phone is just 6.8 mm thick, it is quite heavy to hold. Continuing on to the design, Vivo has tried to make it flawless and the phone is very grippy in the hands. The volume rocker and power button are embedded at their usual place and feel smooth to the touch. Altogether, the design of the phone delivers a good handling experience.
In a nutshell, V1 max pro is a phone that is powered by 64-bit architecture CPU, which delivers a smooth performance and makes decent multi-tasking possible. Powered with a Qualcomm MSM8939 Snapdragon 615 chipset, it is clocked at 1.4 Ghz with Cortex A-53 octa core processors. It is embedded with Adreno 405 GPU and 2 GB RAM.
When it comes to gaming, this phone can handle most of the games available but at times tends to hang when overloaded with processes and tasks. Even during our usage, the smoothness was altered at times, which lead to a decrease in overall user experience.
Vivo V1 Max
V1 Max boasts of a 5.5″ IPS LCD display with a pixel resolution of 720×1280 pixels and a 267 ppi pixel density. Colours are vivid and the screen provides clear display even at different angles. Though it is an IPS display, it still manages to emit warm colours. Yes, the screen is a little reflective but overall sunlight legibility was good, though the screen brightness could have been adjusted better.
Vivo V1 Max
Coming to the camera, V1 Max’s 13 MP (4128 x 3096 pixels) rear camera is decent for clicking photos. It also supports a good 5 MP front-facing camera. The rear camera can record up to 1080p@30fps continuous video.
The phone features Vivo’s custom Camera app along with professional shooting mode in one can play around with the focus, ISO and many such features.
Putting the camera of the V1 Max to test, we observed that images taken indoors lacked clarity and were quite noisy.
X5Pro is packed with a 2720 mAh non-removable Li-Po battery, which delivers an amazing backup. In our case, with medium usage the battery lasted us about a day, during which activities included an hour to an hour and a half of attending phone calls, playing a few games, listening to music, clicking pictures and chatting on WhatsApp. Also the phone’s screen brightness was at the highest level when mostly used Wi-Fi. Altering some of the options might help in running the battery for a longer duration.
BODY Dimensions 143.3 x 71 x 6.8 mm (5.64 x 2.80 x 0.27 in)
Weight 165 g
DISPLAY Type IPS LCD capacitive touchscreen
Size 5.5 inches
Resolution 720 x 1280 pixels (~267 ppi pixel density)
PLATFORM OS Android 5.0.2
Chipset Qualcomm MSM8939 Snapdragon 615
CPU Hexa-core 1.4 GHz
GPU Adreno 405
CAMERA Primary 13 MP, 4128 x 3096 pixels
Video 1080p@30fps
Secondary 5 MP, 1080p
BATTERY   Non-removable Li-Po 2720 mAh battery



V1 Max is available in India at Rs 21,980. While the phone powered by a 64-bit hexacore processor is slim and feels luxurious in the hand, there are many better options available at this price level. If the pricing would have been slightly low, it would have justified its price tag.