California: Search engine Google has announced a new feature which would enable users to know the air timings for various TV shows.

Google would also let the users know when their favourite movie or show is available on cable.

(Also read: Apple’s Worldwide Developer Conference to take place in June)

Users will be able to click a small ‘Edit provider’ link to let Google know how they get their cable, to improve the results, the Verge reports.

Google is already providing detailed info cards for movies and TV too, with cast information, trailers, and plot summaries.

Google also made a ton of announcements that will affect ad industry insiders.