Videocon Telecom on Tuesday announced its entry into the security and surveillance market with a new CCTV brand called ‘Videocon WallCam’.
‘WallCam’ will bring a wide range of security and surveillance products with its prime focus on video surveillance products to cater to enterprises, government, and institutional and retail segments.
The current Rs 3,650 crore video surveillance market constitutes 55 per cent of the overall Rs 6,600 crore security and surveillance market and is projected to grow at a CAGR of 26 per cent and reach Rs 9,150 crore by 2021.
The growth will be driven by households, including small commercial establishment segments.
“This is where Videocon as a brand has its expertise in. We are all set to enter this market in a big way and capitalise on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach,” Arvind Bali, CEO, Videocon Telecom, told reporters here.
‘Videocon WallCam’ is eyeing 15 per cent of the organised player market share by the end of 2019 and aims to be among the top three players in the category by 2021.
In addition to basic surveillance products such as Analogue high definition (AHD), Internet Protocol (IP) and wireless camera, ‘Videocon WallCam’ will also offer customised security solutions to institutional, corporate and government sectors.
It will include PTZ (Pan, Tilt and Zoom) and vandal-proof cameras, mobile vehicle cameras, access control system, scanners and detectors, number plate reader solution and central monitoring system, and the like.